Agenda

USED BY MCUBE AWARDS WINNING AGENCIES & STUDIOS

Masters of Modern Marketing Awards and Conference – mCube 2019

12 July 2019
18.99 Latitude, Lower Parel, Mumbai

Registration

1730-1800

Keynote Address

1800-1815

Getting the Indian business ecosystem ready for the post-2020 marketing era

Announcement of Awards

1815-1830

C1

Fireside Chat

1830-1900

The shifting paradigms of marketing: From 4Ps to 4Es

(Product, Price, Place, Promotion) vs. (Engagement, Experience, Exclusivity, Emotion)

Announcement of Awards

1900-1930

C2 + C3

Special Address

1930-1945

Voice assistant: Leveraging the power of AI/ML for the next generation of search marketing methods

Networking Break

Announcement of Awards

2000-2030

C4

Panel Discussion

2030-2110

Blending the offline and online exposure in a tech-driven but experience-focused consumer market

  • Understanding the non-linear customer journey
  • Analytics and measurement tools to map customer behaviour across channels, devices, and media types
  • Correlating physical footfalls with digital footprints

Announcement of Awards

2110-2130

C5 + Contest

Networking Dinner
2130 Onwards