Masters of Modern Marketing Awards and Conference - mCube 2025

Keynote Address

1800-1815

Getting the Indian business ecosystem ready for the post-2020 marketing era

Speaker: Manav Sethi, Chief Marketing Officer | Eros International PLC

Special Address

1830-1845

Topic: Exploring the scope and dimensions of Experiential Marketing in a hyper
connected world

Speaker: Mandar Natekar, Chief Business Officer | KidZania India

Panel Discussion 1

1930-2000

The shifting paradigms of marketing: From 4Ps to 4Es

(Product, Price, Place, Promotion) vs. (Engagement, Experience, Exclusivity, Emotion)

Speaker:

• Saurabh Varma, Chief Marketing Officer | Inox Leisure Limited
• Ryan Fernandes, Head of Marketing & eCommerce | Pantaloons
• Vivek Bhargava, Chief Executive Officer | DAN Performance Group

Panel Discussion 2

2030-2110

Blending the offline and online exposure in a tech-driven but experience-focused consumer market

• Understanding the non-linear customer journey
• Analytics and measurement tools to map customer behaviour across channels, devices, and media types
• Correlating physical footfalls with digital footprints

Moderator: Rituraj Bidwai, Head of Brand | Mahindra Susten

Speakers::

• Amit Sethiya, Head- Marketing | Syska Group
• Anirudh Dharmagadhi, CMO | Hopscotch
• Binda Dey, Head of Marketing | Red Chillies Entertainment
• Girish Kalra, Sr. Vice President, Marketing and Corporate Communication | ICICI Lombard
• Raja Chakraborty, Business Director – Luxury Grooming, Raymond Limited
• Rohan Jain, Marketing Head English Cluster | Sony Pictures Networks India (SPN)
• Sai Sangeeta Israni – GM Marketing | Spykar Lifestyles