Senior Vice President - Marketing | Columbia Pacific Management, Inc
Piali Dasgupta is currently Vice President, Marketing, at Columbia Pacific Communities, India’s largest senior living community operator.
Columbia Pacific Communities is part of the Seattle-based Columbia Pacific Management. which has
presence across USA, Canada, China and India.
Piali started her career in journalism with The Times of India, and crossed over to Marketing and Communication with playing key roles in creating impactful content marketing strategies for Myntra and later Amazon.
She was responsible for creating Myntra’s very popular style makeover series along with celebrity style chat show series. In a career spanning 14 years, Piali has created a number of award winning marketing campaigns, served on juries and has been on Social Samosa’s Top 40 marketers under 40 list for the year 2019-2020.
She was also part of Social Media Superwomen 2018, that recognised the top 50 women in marketing in India.
She has worked across print media, e-commerce (Myntra, Amazon), retail (Aditya Birla Fashion Retail) and real estate and is currently building a compelling brand narrative around senior care in India.
Her core expertise lies in content marketing, storytelling, building brand narratives and strengthening brand positioning through storytelling.
According to her, good content is one that is purposeful, uplifting and has the ability to start conversations and believes that we are long past the age of “vanity content” or content for the sake of content.
Outside of work, she enjoys travelling, is a voracious reader, spends time sketching and is also a strong mental health advocate, doing her bit to remove long standing stigmas around mental illness.