Arun has rich experience in all aspects of direct, mass and digital marketing, besides having managed some of the largest and most respected brands. Prior to IIFL, he had also been with Axis Bank, HDFC Bank, Citibank and GE.
He is an active participant in and has been reached out to for a number of initiatives within the marketing fraternity. He has been a member of the jury for the Effies Awards of the Ad Club, Bombay, the DMAAsia CMO Choice Awards, the Digiratti Awards for online marketing excellence, the PrintWeek India Awards and a number of other OOH and Digital Marketing Awards.
Some recognition –
IBM’s MITR 50 award in 2012 for being among the Top 50 digital/technology oriented CMOs.
2013 listing of the Top 50 Most Talented CMOs of India by the World Brand Congress/CMO Council
2014 listing of 100 Most Talented Marketing Leaders by the World Marketing Congress/CMO Council
2015/16/17 listing of the Most Talented Marketing Professionals (Financial Services Sector) by the World Marketing Congress/CMO Council
2017 listing of 100 Most Influential BFSI Leaders by the World BFSI Congress
He is an occasional guest lecturer at business schools on various aspects of marketing and communication and has co-authored the book ‘Inside the Minds: Global Marketing Leadership Strategies’ published in 2012 by Aspatore/Thomson Reuters.
In his spare time he enjoys badminton, football, traveling and photography.
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Head of Marketing | Manipal Global Education Services
He has immencse experience in building brands and acquiring users through digital and offline media. He has launched several brands as Marketing lead, all of them contributing to significant improvements in market share and brand KPIs.He handled 360-degree marketing programs: Brand strategy, advertising, product management, media planning, research, events & activation, trade & B2B marketing
He has got expertise in online and social media, having handled large user acquisition and engagement campaigns and has experience in launching new products: Market scanning, insight generation, prototyping & testing, proposition & communication development to executing the final marketing mix
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Chief Marketing Officer
Manav Sethi leads ALTBalaji as the Chief Marketing Officer. He launched this platform in April 2017 and oversees the company's overall communication strategy in India and internationally.
In his last role at Getit, he launched multiple businesses and brands in India and Malaysia across Yellow pages, Horizontal Marketplace and verticals like grocery and furniture, mobile wallet and a merchant lending platform.
At Reliance Big Entertainment, he was the founder of then India’s largest online local search platform that got investment interests from Navteq & acquisition interest from Justdial. While at Reliance, he also worked on launching businesses across FM Radio, Music, Motion Pictures, Movie rental & download, online gaming & a JV with Dreamworks Animation SKG.
In his earlier stints, Manav exited a startup in stealth mode that created an IP that helped telecom towers reduce their energy costs.
He has formal education in Management and Law.
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Consultant | RemBrand Consulting
Coming from a family of Advertising professionals, she has derived her training in advertising from Damodar Warrior, (ex Creative Director JWT) one of the leading creative gurus of Indian Advertising. She managed an advertising agency for more than 20 years and now is a branding and marcom consultant to many companies and NGOs
Her core competencies lies in developing branding and marketing communications strategies, design & aesthetics, brand building, having serviced various B2C and B2B brands (process, food, hospitality, wellness, entertainment, manufacturing, retail, real estate, infrastructure etc).
She has a special interest in providing branding and marketing strategies to startups and social enterprises.
Over the last 15 years she has been invited by all the leading management and mass communication institutes in Pune as a visiting faculty. Her area of expertise is Advertising Management, Integrated Marketing Communications and Brand Management.
Visiting faculty to
Symbiosis Institute of Mass Communications (SIMC) PG and UG
Symbiosis Institute for Business Management (SIBM)
PICT School for Information and technology management.
MIT School of Design
PICT School for Information Technology and Management
International School of Business and Media (PG)
School for Fashion Techonology (Karve Shree Shikshan Sanstha)
University of Pune’s Mass communications department
Symbiosis Institute of Management Studies
Vishwakarma Institute of Management
Indira Institute for Communication Studies etc
‘Integrated Marketing Communications’ for DY Patil University of Distance Learning
Co Authored ‘Advertising and Public relations’ for Symbiosis Centre for Distance Education
WORKSHOPS AND TRAINING PROGRAMS
Conducted workshops on branding for women entrepreneurs under the Goldman Sach’s Women Entrepreneurship training program conducted by ISB and SIIB.
Conducted workshops on ‘Marketing for SMEs’ under the aegis of Sakal Media group and Posiview Consultants
She conducts creativity workshops / training programmes for industry professionals, corporates and students. These training programs and workshops help to discover and build creative thinking.
1986 – President’s gold medal for the best children’s book ‘Mother Nature” for BAIF
1988 – Best poster design award by CEAD, Pune for poster on propagating agroforestry for BAIF.
1990 – Best packaging award by CEAD Pune for chocolate box for Baker’s Basket
2004 – Best Menu design for La Brasserie restaurant by the International Tourism Council
2009, 2010 – Best presented wine booth for Good Earth Winery – Upper Crust show (both years)
Student and practitioner of BKS Iyengar School of Yoga
Currently writing a book on branding and marketing communications
Invited by NGO called SMILE run by Vandana Chavan (ex mayor of Pune city and currently Rajya Sabha Member) to provide expertise in marketing and building the brand SMILE. SMILE is a platform for women to showcase their handcrafts. These women come from economically weaker sections of the society
Was invited to anchor the communications committee for ‘Branding Pune’ initiative by Mahratta Chambers of Commerce, Industries and Agriculture (MCCIA) and Janwani.
She is well-networked and is respected for her expertise and business ethics.
Professional site: https://sites.google.com/site/rembrandconsultants/
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Co-Founder & CEO – Paisabazaar.com | Group CMO – Policybazaar.com
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Chief Marketing Officer | Oxigen Wallet
Chief Marketing Officer & Head of Special Initiatives for Oxigen Wallet – a mobile wallet for the Urban youth . Her role encompasses developing Go- to-market Strategy planning & budgeting, 360 degree campaign and communication – across owned, earned and paid media with focus on brand Building, Customer Acquisitions,Retention & Engagement .
She is well versed and experienced in creative conceptualization and strategy for ATL and BTL campaigns across Radio, TV, Print, Films , Outdoor, Activations / street theater, Celebrity endorsements & Events, Sponsorship, Social Media Marketing ,Digital and PR
She is experienced in working for large corporations as well as in start up environments.
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Head Marketing | Videocon D2H
With hands on marketing experience across several service categories backed by solid direct sales experience and having worked in 2 start up operations, Sugato brings a cross industry learning of service marketing for organisations looking for rich experience with performance. When you add 8 years of working with the top ad agencies in the country, Sugato combines go to market scaling up skills with a thorough experience of brand building.
Specialties: Start ups, product launch, media distribution, service marketing, service brand operations