A marketing strategist with a penchant for creating and establishing regional and PAN India brands across segments like Steel, Real estate and consumer electronics segments over the last 15 years. He has a passion towards influencing customers mindset across national and international markets by being a creative and business choir for generating optimal brand equity using traditional and digital media. Radio Jockeying, writing, travelling and teaching are the other interests on the personal front that primes up skill sets pertaining to customer understanding, story-telling, project planning, team handling and training etc eventually adding up to the functional efficacies.
A decade of experience in Marketing and Brand Communication with specialization in Digital.
Astute understanding of various digital marketing channels coupled with solid technical knowledge gives me an edge in implementing brand related campaigns derived from the overall business objectives. Data is an integral part of my work style ensuring a fair balance of execution and result KPIs, important for any strategy to be successful.
The work done during my stint with Godrej won awards by “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”.
Relevant areas of core strengths – Digital strategy in Search, Social, Mobile, User Experience on web and mobile, Analytics mapping on Search and Social channels, User journey management, SEM, Online Reputation Management, SEO, eCRM, Media planning and performance marketing.
With hands on marketing experience across several service categories backed by solid direct sales experience and having worked in 2 start up operations, Sugato brings a cross industry learning of service marketing for organisations looking for rich experience with performance. When you add 8 years of working with the top ad agencies in the country, Sugato combines go to market scaling up skills with a thorough experience of brand building.
Specialties: Start ups, product launch, media distribution, service marketing, service brand operations
Senior Vice President – Marketing | Columbia Pacific Communities
Piali Dasgupta is currently Senior Vice President, Marketing, at Columbia Pacific Communities, India’s largest senior living community operator. Columbia Pacific Communities is part of the Seattle-based Columbia Pacific Management. which has presence across USA, Canada, China and India. Piali started her career in journalism with The Times of India, and crossed over to Marketing and Communication with playing key roles in creating impactful content marketing strategies for Myntra and later Amazon. She was responsible for creating Myntra's very popular style makeover series along with celebrity style chat show series. In a career spanning 14 years, Piali has created a number of award winning marketing campaigns and served on juries. She is on Social Samosa's Top 40 marketers under 40 list for the year 2019-2020 and has also been awarded the Content Mogul title by CMS Asia (Content Marketing Summit Asia) and has been named one of the top 10 Content Marketing Leaders in APAC in 2020 by CMS Asia. She has also been recognised as the Woman Marketer of The Year at MCube (Masters of Modern Marketing) Awards 2020. She was also part of Social Media Superwomen 2018, that recognised the top 50 women in
marketing in India. She has worked across print media, e-commerce (Myntra, Amazon), retail (Aditya Birla Fashion
Retail) and real estate and is currently building a compelling brand narrative around senior care inIndia.
Her core expertise lies in content marketing, storytelling, building brand narratives and strengthening
brand positioning through storytelling. According to her, good content is one that is purposeful, uplifting and has the ability to startconversations and believes that we are long past the age of "vanity content" or content for the sake of content. Outside of work, she enjoys travelling, is a voracious reader, spends time sketching and is also a
strong mental health advocate, doing her bit to remove long standing stigmas around mental illness.
Ankoor is part of the the ISB ExecEd Alumni (EEA) . A purpose driven media specialist and marketing thinker at heart, Ankoor believes in the power of Energy, Energize , Community and Network Effects while bringing to the table a pedigree of 20 years across the spectrum of print, digital, mobile, event productions while piloting special projects. Worked across Strategy, Client Servicing, Marketing, Ad Operations, Business Operations, Production, Media Planning & Buying , Sales, P&L accountability with revenue & growth objectives. Thankful to have worked in different teams and cultures.
A Digital native,Ankoor is an avid writer, a distinguished speaker as various forums and Jury member at multiple reputed events. To read Ankoor’s published works, please go through the Publications section on his LinkedIn profile.
A Dale Carnegie fellow, trained in Mentoring to Develop Talent and a strong believer in creating deeper relationships, Ankoor identifies himself as a learner first and then a coach. A general manager driven by empathy and compassion, Ankoor believes in leading by action and been an integral part of multiple successful pilot projects and has been both on front end and back end scheme of situations juxtaposing multiple stakeholders. In one word, Ankoor describes himself as an ‘Enabler’, with hands-on experience on various ad serving, data management and optimization tools while keeping in sync with the business vision, leading by action, making use of best practices and creating next practices along with growing people to become leaders is what keeps him engaged. Building new strategies & IPs aligned to business goals gives Ankoor a high. Ankoor was recognized as a ‘Gladiator’ at Yahoo! , ‘Ace’ at DMA Asia 2018 .Ankoor has also done guest lecture at NIT Trichy in 2018 for Department of Management Studies and most recently in Oct 2019 invited by ISB at their Mohali campus for a guest lecture and masterclass.