MASTERS OF MODERN MARKETING AWARDS 2017 – INDIA CHAPTER

Grand Jury

Amit Daga

Managing Director | DBM Marketing India Pvt. Ltd.

Anzaar Rana

Digital Marketing Strategist | Google

Aparna Lal

Digital & Social Media Marketing Lead | Microsoft APAC

Arun Malkani

Chief Marketing Officer | IIFL

Beena Koshy

Executive Vice President & Head – Advertising, Digital and Branding | Bajaj Electricals Ltd

Diptakirti Chaudhuri

Head of Marketing | Manipal Global Education Services

Madhu S Dutta

Head Marketing & Digital | Raymond Limited

Matthias Wurster

VP Marketing & Business Development | Unlimit by Reliance

Nandita Khaire

Consultant | RemBrand Consulting

Naveen Kukreja

Co-Founder & CEO – Paisabazaar.com | Group CMO – Policybazaar.com

Navin Talreja

Founding Partner | The Womb

Nidhi Mahesh

Marketing Communication and Content Strategist | Nidhi Mahesh Consulting

Prashant Puri

Co-founder & CEO | AdLift

Rachna Prasad

Chief Marketing Officer | Oxigen Wallet

Rahul Ramchandani

Programmatic Evangelist | Google

Raj Sharma

Chairman | Majestic Research

Sangeeta Thakral

Head – Communications and Marketing | Charities Aid Foundation (CAF) India

Sanjeev Dhiman

Group Chief Marketing Officer & Chief Digital Officer | Dr. Batra’s Healthcare

Sugato Banerji

Head Marketing | Videocon D2H

Sukhpreet Singh

Senior Vice President | DishTV (Zee Group)

Sunita G.R.

Head of Marketing | Facebook

Vani Dandia

Marketing Director – Indian Snacks, Foods | PepsiCo India

Vikrant Khanna

Founder & CEO | Cutting Edge Digital Pvt Ltd

Yogi Udgire

Director | Institute of Digital Marketing

Speakers – 2017

Ambrash Kapoor

VP – Customer Retention | Aviva India

Amit Sharma

SVP & Head – Digital Marketing & eCom | Max Life Insurance

Archan Banerjee

Head- Digital Marketing | Dabur India Limited

Avinash Pant

Creative Strategist & Media Expert | Kenscio Digital Marketing

Avinash Tharani

Director – India | Sociomantic Labs

Deepali Naair

Chief Marketing & Digital Officer | IIFL Wealth Management

Gagan Singla

Chief Marketing Officer | Angel Broking

Kanika Mittal

Director – Brand Marketing and Communications | Reebok

Kavita Chowkimane

VP – Sales and Marketing | Portea

Matthias Wurster

VP Marketing & Business Dev. | Unlimit by Reliance

Prashant Puri

Co-founder & CEO | AdLift

Rahul Ramchandani

Programmatic Evangelist | Google

Ravi Kumar

AVP – Partnerships | AdLift

Ridhima Kapoor

Marketing Head – Indian SC, Malaysia and Singapore | Gameloft

Sandeep Oberoi

Country Sales Manager | Philips Home Care

Sandeep Walunj

Chief Marketing Officer | Reliance Nippon Life AMC

Ssumier S Pasricha

Comedian (Pammi Aunty) | Film Actor

Partners – 2017

Adlift is a leading global digital marketing firm founded in 2009, which focuses on delivering niche-marketing solutions that focus on ROI. At AdLift, our mission is to provide clients with individualized, expert search and social marketing solutions that drive advertiser value. Today, they serve an impressive roster of clients ranging from small start-ups to marquee brands, including numerous Fortune 100 companies. In the past 6+ years they have worked with over 250 partners. They have years of proven results under our belts, which they’ve accomplished through a unique combination of technical search analysis, content marketing via their prop rietary software, data-driven digital marketing research, evergreen content creation and social media strategies.

In 2013, AdLift was named 8th fastest growing mid-size company by INC 500.

Media Partner

Integrated Marketing Partner

Media Partner

Media Partner

Webcast Partner

Community Partner

Blogging Partner

MASTERS OF MODERN MARKETING AWARDS 2017 – WINNERS

Apex Awards

Best Marketing Startup
Inextis Events

Best Digital Entertainer
Ssumier Pasricha

Marketing Influencer of the Year
Deepali Naair

Digital Marketer of the Year [Person]
Archan Banerjee (Dabur India)

Marketing Agency of the Year
WatConsult

Best Display Marketing in Digital
Crompton Greaves’s Avancer E-Sense Campaign by Logicserve

Winner

Content Marketing Awards

Best Content in a Digital Marketing Campaign
CFO Insights Magazine Campaign by Yes Bank

Best Content in a Digital Marketing Campaign
More to Give Campaign by NDTV

Most Engaging Content in an Integrated Campaign
Kent RO by AdLift

Best Content in an ATL Marketing Campaign
Zidd karo Duniya Badlo by D.B. Corp. Ltd.

Best Content in a Digital Marketing Campaign
Sabse Tez Nateeje for Aajtak.in by India Today

Sector Specific Awards

Best Multi Channel campaign by/for a Real Estate enterprise
Kanakia Paris at BKC by NetBiz Systems. Pvt Ltd.

Best Multi Channel campaign by/for an Automobile enterprise
Tata Zest Record Run Campaign by Inextis

Mutual Fund Day – by Reliance Mutual Funds
Mutual Fund Day – by Reliance Mutual Funds

Best Multi Channel campaign by/for an FMCG/CPG enterprise
Patanjali Kesh Kanti Jug Jug Jiyo Campaign by Vermillion

Best Marketing Campaign for a Cause/NPO/NGO
Muskaan Initiative for Himalaya by Motivator World

Best Multi Channel campaign by/for a Media/Entertainment enterprise
62nd Filmfare Awards 2017 Campaign by Worldwide Media

Best Multi Channel campaign by/for a Financial Services/Banking enterprise
ARQ Launch Campaign by Angel Broking

Digital Marketing Awards

Best Email Marketing Campaign
Fullerton India’s Instant e-Approval Campaign by Logicserve

Best Video Marketing Campaign
The Watchable Ads for DBS by WAT Consult

Best Performance-driven Mobile Campaign
UTI MF Mobile App Campaign by UTI Mutual Fund

Best Viral Marketing Campaign
Nayi Soch by Star Plus

Best Search Marketing Campaign
Only’s Deminise the World Campaign by WAT Consult

Best Performance-driven Digital Campaign
Myntra Sneaker Club

Best Marketing through an App
Mitra Campaign by KSRTC

Best Performance-driven Digital Campaign
Recruiting CIOs through the Social Network by HCL

Best Social Media Marketing Campaign
Dance+2 by Star Plus

Best Engagement in Social Media Campaign
Aakash Institute by AdLift

Best Innovation/Creativity in a Mobile Campaign
Zee Cine Awards Scratch Mobile Innovation by Zee

Best Engagement through Digital Marketing
P.O.W. – Bandi Yuddh Ke by Star Plus

Best Engagement through Mobile Marketing
Nissan’s GT-R Car Campaign by mCanvas

Best Gamification Marketing
Nexa Baleno Buddy Pack by Gameloft

Best Marketing through a Website/Blog
Merck’s Parents of Fertility Campaign by WATConsult

Best Innovation/Creativity in a Digital Campaign
HDFC Bank’s 360 Video Campaign by WATConsult

Best Mobile Marketing Campaign – Overall
Godrej’s Flaunt to Feed Campaign by WATConsult

Best Email Marketing Campaign
Fullerton India’s Instant e-Approval Campaign by Logicserve

Best Digital Integrated Marketing
Digital Innovation – Croma by Infiniti Retail

Winner

Media Specific Awards

Best Marketing campaign through events/BTL channels
UTI Mastershare by UTI Mutual Fund

Best Low-Budget Marketing Campaign
The Sunday Brunch Campaign by Marriott

Best Marketing campaign through events/BTL channels
Let’s Hunt for Our Lost Lakes by Jagran

Best B-2-B Marketing Campaign
Gamification of Advertising Sales by Jagran

Best Innovation in a Tech-enabled Marketing Campaign
HP Pavilion X360 – Head Over Heels by SapientRazorfish

Best Direct Marketing Campaign
Dell EMC CIO Club by CIO Association of India

Best Marketing campaign on Radio
Sapnon Ki Tasveerein by Canara HSBC OBC Life Insurance

Best PR campaign
Lung Cancer Awareness Campaign by Boehringer Ingelheim