Agenda

USED BY MCUBE AWARDS WINNING AGENCIES & STUDIOS

Masters of Modern Marketing Awards and Conference – mCube 2019

12 July 2019
18.99 Latitude, Lower Parel, Mumbai

Registration

1730-1800

Keynote Address

1800-1815

Getting the Indian business ecosystem ready for the post-2020 marketing era

Speaker: Manav Sethi, Chief Marketing Officer | Eros International PLC

Announcement of Awards

1815-1830

Special Address

1830-1845

Topic: Exploring the scope and dimensions of Experiential Marketing in a hyper
connected world

Speaker: Mandar Natekar, Chief Business Officer | KidZania India

Announcement of Awards

1845-1930

Panel Discussion 1

1930-2000

The shifting paradigms of marketing: From 4Ps to 4Es

(Product, Price, Place, Promotion) vs. (Engagement, Experience, Exclusivity, Emotion)

Speaker:

  • Saurabh Varma, Chief Marketing Officer | Inox Leisure Limited
  • Ryan Fernandes, Head of Marketing & eCommerce | Pantaloons
  • Vivek Bhargava, Chief Executive Officer | DAN Performance Group

Networking Break

Announcement of Awards

2015-2030

Panel Discussion 2

2030-2110

Blending the offline and online exposure in a tech-driven but experience-focused consumer market

  • Understanding the non-linear customer journey
  • Analytics and measurement tools to map customer behaviour across channels, devices, and media types
  • Correlating physical footfalls with digital footprints

Moderator: Rituraj Bidwai, Head of Brand | Mahindra Susten

Speakers::

  • Amit Sethiya, Head- Marketing | Syska Group
  • Anirudh Dharmagadhi, CMO | Hopscotch
  • Binda Dey, Head of Marketing | Red Chillies Entertainment
  • Girish Kalra, Sr. Vice President, Marketing and Corporate Communication | ICICI Lombard
  • Raja Chakraborty, Business Director – Luxury Grooming, Raymond Limited
  • Rohan Jain, Marketing Head English Cluster | Sony Pictures Networks India (SPN)
  • Sai Sangeeta Israni – GM Marketing | Spykar Lifestyles

Announcement of Awards

2110-2130

Networking Dinner
2130 Onwards