Masters of Modern Marketing Awards and Conference - mCube 2024

Keynote Address

1800-1815

Getting the Indian business ecosystem ready for the post-2020 marketing era

Fireside Chat

1830-1900

The shifting paradigms of marketing: From 4Ps to 4Es

(Product, Price, Place, Promotion) vs. (Engagement, Experience, Exclusivity, Emotion)

The Networking Break

1945-2000

Panel Discussion

2030-2110

Blending the offline and online exposure in a tech-driven but experience-focused consumer market

• Understanding the non-linear customer journey
• Analytics and measurement tools to map customer behaviour across channels, devices, and media types
• Correlating physical footfalls with digital footprints