Presents
This category shall acknowledge the marketing professionals and enterprises which created impactful marketing campaigns over and over again with a significant quantum of success
Read MoreThis category shall acknowledge the marketing campaigns which created impact and produced significant results primarily due to a powerful, unique content at the core
Read MoreThis category acknowledges exemplary marketing and/or advertising campaigns that were creative and effective, made significant business impact in terms of visibility and/or ROI, and were executed for a particular industry or sector
Read MoreThis category acknowledges exemplary marketing and/or advertising campaigns that were creative and effective, made significant business impact in terms of visibility and/or ROI, and were executed through a specific media platform
Read MoreThis category acknowledges exemplary marketing and/or advertising campaigns that were creative and effective, made significant business impact in terms of visibility and/or ROI, and were executed through digital media/platforms/channels/forums
Read MoreThis category shall recognize the Top exemplary professionals, brands/enterprises and agencies which are leading the Indian Industry in areas of creation/marketing/publishing and/or distribution with significant impact, influence, uniqueness, and success
Read MoreOverachievement and the Co-founder of 1702 Digital – Mihir Joshi have a long-standing relationship. An all-India science topper, Mihir’s journey continued on to graduation in the field of Electronics Engineering and a competitive full-time MBA at Symbiosis Institute of Business Management. (SIBM). During this time, Mihir enrolled himself in arguably one of the toughest exams in the world, CFA. He falls under the prestigious 5 percentile of
candidates who cleared all the 3 stages of CFA in the first attempt. He began his professional journey at TCS and later went on to work with data analytics in finance with Axis Bank followed by work stints at global credit rating agency S&P. From there on, Mihir moved on to ICICI where he managed investment banking and project finance for them. He is also a visiting faculty at BSE Institute Ltd, where he takes lectures on diverse topics such as corporate finance, commodities, investment banking, financial markets, etc for their undergraduate and postgraduate certification programs.
During this time, he mastered the ins and outs of senior management, to deliver meaningful solutions and bring overall growth. He made his niche by focusing on ROI and sales for digital growth when not many companies were concentrating on it. This motivated him to move from a finance background and set his foot into the world of creating digital growth for brands. Especially D2C or E-commerce brands having digital-first products.
He co-founded 1702 along with Aanchal Arora, an ex-capital markets lawyer. Seeing the tremendous untapped opportunity for brands extending their marketing efforts on digital, the duo took the agency way and together established 1702 Digital. Within barely 4 years of starting up, the agency already boasts revenues and a robust client list that other digital marketing firms achieve after half a decade of starting up. 1702 Digital has been awarded
the fastest growing agency by many relevant publications in the media industry. He helped 1702 Digital retain clients by aligning the team to think about the customer’s returns first before anything else. He has mastered the skill of resource allocation and makes sure to build a culture of trust, where there is no micromanagement so that people can explore themselves and provide solutions that are affordable, executable, and
practical. Mihir has always been an intrepid explorer and felt a strong willingness to give back the learnings that helped him reach thus far in his career, to society. He is known as the lead brain behind 1702 Digital, fearlessly leading both the right and left brains part of marketing functions. He’s as good as his creative copies as he is with his attribution analysis in digitalmedia.
With an eclectic mix of over 400 attendees represented by the leadership, senior and mid-level officials from the leading brands and agencies, mCube 2019 offers a wide spectrum of marketing, branding and partnership opportunities.
Become a Sponsor Become a PartnermCube 2019 presents a great platform for professionals and enterprises to position themselves as thought-leaders in the market by representing at the exclusive Speaker and/or Juror panel of this highly anticipated programme.
Become a Speaker Become a Juror
A Digital immigrant, driven by passion, Ankoor believes in the power of Energy and Energize while bringing to the table a pedigree of 22 years across the spectrum of media – print, digital , mobile, event productions , some successful marquee pilot projects. Having worked across multiple functions – ad operations, business operations, content, strategy, sales, event design, media planning & buying, Ankoor has also learnt from the experience of having worked in different cultures and set-ups in national and international environments along with working at cross-functional roles. Ankoor is working with the vibrant and wonderful team at Arm Worldwide and driving the Content Marketing vertical.
Nidhi S Mittal, a distinguished professional in the marketing and branding arena, boasts an impressive
career spanning almost two decades. Her expertise encompasses growth marketing, business development,
lead generation, and profitability. Armed with an award winning International MBA from a Top-100 B School
worldwide and a plethora of industry certifications like Six Sigma green belt, Price2Practioner, ISO 27001,
and more, she brings extensive knowledge and experience in marketing and global account management,
having lived and worked across diverse industries and cultures in India, the UAE, the US, and Australia.
Nidhi has a proven track record of laying the groundwork for services and functions in both fast-paced
startups and large enterprises. She elevates people, processes, products, and partners to drive success. Her
leadership has been instrumental in spearheading projects that contribute to yearly business growth through
service delivery, brand establishment, marketing, and sales enablement.
Recently appointed as Group CEO of Blue Vector, a group of creative agencies in India providing the best
creative, marketing tech solutions, and creative process offshoring,Nidhi will be spearheading the company’s
growth and overseeing its international expansion initiatives. Blue Vector caters to a diverse clientele,
ranging from burgeoning startups to Fortune 500 corporations.
In her last role with JioSaavn, as Head of Brand Marketing, Nidhi was at the forefront of leading B2B
solutions for the audio streaming service. Prior to this, she played a pivotal role at Tata Advanced Systems,
establishing and integrating marketing and inside sales functions. She has also provided consultancy to
startups, orchestrating projects such as up-selling, cross-selling, and creating OEM distribution and reseller
channels across Pan Asia and the Middle East. Her rich professional history includes associations with DXC
Technologies, the British Council, Steria Sopra, and Toyota Financial Services.
Nidhi’s innate ability to connect with people and adaptability position her as an expert in fortifying complex
partnerships, be it with internal stakeholders or strategic business and technology alliances, all aimed at
achieving desired business goals. Beyond her corporate pursuits, she has been a distinguished thought
leader, actively contributing to prestigious institutions like IIT Delhi, IIM Lucknow, Symbiosis, NIIT University,
Shiv Nadar University, Emeritus, and renowned industry forums such as IAMAI, MMA, ET Brand Equity,
E4M, Financial Express, Exchange 4 Media, The Drum (UK), and Inkspell.
A season business marketer, Pooja Baid has over 14years of experience in building businesses from scratch and establishing brands through creative and unique marketing strategies. As Head of Marketing Strategies, Pooja is responsible for creating and accelerating the company’s marketing strategy and brands’ recognition across India. She is focused on driving the company purpose of turning houses into homes.
Prior to joining Philips Domestic Appliances, Pooja was Head end-to-end Marketing Strategy & Experiences at Coca-Cola India Pvt. Ltd, where along with her team, she delivered memorable campaigns like ‘Har Hath Toofaan’ & ‘Palat De’ for Thums Up and India’s 1st Metaverse Wedding for Coca-Cola, among others. She has also been associated with ITC Ltd., where she played an integral part in building several brands through her various roles. She has been recognized among the top 40 under 40 Marketers by Agency Reporter and as a Young Leader by The Economic Times.
Drawn to challenges, with the vision to push her limits and go beyond, Pooja has also built, run and divested an e-commerce portal in the food aggregation space, quite early on in her career. She enjoys working with and mentoring Start-ups to help them grow their business.
Pooja is an MBA from International Management Institute, Delhi and is an alumnus of St. Xavier’s College, Kolkata from where she graduated with Honors in Economics.
About Versuni
Versuni has a simple yet powerful purpose: turning houses into homes. As a global home appliances leader and with more than 900 patents on its name, the company develops innovations that are in tune with consumer demand and the connected world in which we live, across kitchen appliances, coffee, climate, garment, and floor care ranges. Products under the Philips brand include the Philips Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air Purifier and AquaTrio Cordless Vacuum. Their other brands are: Saeco, Gaggia, Preethi, Philips Walita, L’OR Barista and Senseo®. Versuni is headquartered in Amsterdam, the Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with a footprint in over 100 countries. Its successful product ranges adhere to EcoDesign requirements and reflect the company’s commitment to sustainability best practices. Versuni is a former business division of Royal Philips and was formerly known as Philips Domestic Appliances.
Praveen Rao is a marketing and business professional with 22 years of experience in B2B marketing, digital marketing and CRM solutions. He is currently working as Director-Marketing at SAP India and heads the mid-market, digital marketing and strategic projects. He started his career with The Times of India group and went on to work with companies like D&B, Microsoft and Arvato Bertelsmann. During his 9 years stint with Arvato, he was instrumental in setting up the marketing services business.
Over the past decade, he has been working closely with the CMOs and marketing teams across leading tech players in helping them create strategic projects.
Before joining SAP, he had initiated a martech venture, where he has set up a green field digital marketing technology backed solutions serving B2B and B2C programs. During the two years of covid, he consulted and helped several international brands set up D2C platforms and digital marketing campaigns.
Marketing professional & Automobile Industry Expert with 11 years of successful track record in Brand Development, Product Marketing & Planning, Marketing Communication, Category Management, Marketing Operations, Strategy and Media Advertising. Outstanding performance in CFT leadership, Brand Communication, ATL/BTL, Product Development, Product Launches, Special Editions, Events & Sponsorship, Media Planning, Digital Content, Agency leadership, Celebrity management, Retail Marketing, Luxury & Sports Marketing, Business Planning & CRM. Currently heading Marketing & PR for Harley-Davidson India. Was associated with Nissan Motor India as Head – Marcom for Datsun brand. Prior was Sr. Group Product Marketing Lead & Country Chief Marketing Manager for Hatch, Sedan, Luxury SUV, Sports, Electric Vehicle & Connected Car(Intelligent Mobility) segments leading the product, pricing, Go To Market and project management strategy for Nissan India. Before Nissan, was Sr. Category Brand Head – Commuter motorcycles for World’s largest two wheeler manufacturer (Hero MotoCorp- formerly known as Hero Honda), taking care of brand development, marketing communication, strategy, digital content nationally for the 10-brands portfolio along with key corporate marketing and global business projects. Started career as Marketing Lead for North with focus on regional media, BTL activations, rural, sales support & CRM. Part of strategic projects as a CFT member/leader like CBU Business model, Intelligent Mobility, Scenario Planning, DMS, Dealer websites, Marketing Planning & Budgeting Software, QBR – Commonwealth Games, IPL, MTV Roadies, HIL, Hero World Challenge, FIFA, ICC, Employer Branding, National Dealer Conclaves, Auto shows, Factory Launches, International Marketing & CSR. An MBA in Marketing & Operations; Also a Mechanical Engineering Degree holder along with Executive programs in Digital Marketing & Leadership. Ad Awards Jury & Globally certified GT-R instructor.
Balaji is an integrated marketing communication professional with over 16 years of extensive experience in building brands for both global and Indian companies.
In his current role as Marketing Director, CEEMEA for Franklin Templeton, Balaji is responsible for marketing strategy and building brand SOV for the CEEMEA region. The region covers over 20 countries across Central and Eastern Europe, Middle East and Africa and focuses both on institutional and retail businesses.
Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys have won him multiple awards in India and globally across creativity, content, innovation and effectiveness. Very recently, he was conferred with the citation of “Marketing Influencer of the Year” by DMA Asia at the 2018 DMA Asia Echo Awards.
Prasad stands for Pragmatic, ROI driven, Analytical, Segmentation & Automation focused Digital way of doing business. He is a firm believer in the process of ideation – experimentation – learning fast – succeeding faster & scaling up cheap. A Chemical Engineer from UDCT & MBA from JBIMS, Prasad has 16+ years of experience in brand & product management, customer acquisition, customer life cycle management, strategy, business planning and research across insurance, telecom, banking and engineering sectors. Prior to HDFC Life, Prasad has worked in Tata Docomo, Vodafone, ICICI Bank & Kotak Mahindra Bank.
Shrishail is a marketing professional with over 18 years of experience across categories of consumer products, financial services and pharma.Currently, he heads the consumer marketing function at Cipla and is instrumental in spearheading the company’s largest consumer awareness initiative.In his previous stint, he was heading the marketing function for the stationery business at Pidilite. Earlier in his career, he has worked with Berger paints, ICICI Prudential, MetLife, and Kotak Life.Shrishail is a foodie and a self-proclaimed movie critic. He loves to drive and play cricket with his 9-year-old son during his free time.
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