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mCueb 2025

Award Category

Category

Special Awards

This category shall acknowledge the marketing professionals and enterprises which created impactful marketing campaigns over and over again with a significant quantum of success

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Content Marketing Awards

This category shall acknowledge the marketing campaigns which created impact and produced significant results primarily due to a powerful, unique content at the core

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Sector Specific Awards

This category acknowledges exemplary marketing and/or advertising campaigns that were creative and effective, made significant business impact in terms of visibility and/or ROI, and were executed for a particular industry or sector

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Traditional Marketing Awards

This category acknowledges exemplary marketing and/or advertising campaigns that were creative and effective, made significant business impact in terms of visibility and/or ROI, and were executed through a specific media platform

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Digital Marketing Awards

This category acknowledges exemplary marketing and/or advertising campaigns that were creative and effective, made significant business impact in terms of visibility and/or ROI, and were executed through digital media/platforms/channels/forums

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Leadership League

This category shall recognize the Top exemplary professionals, brands/enterprises and agencies which are leading the Indian Industry in areas of creation/marketing/publishing and/or distribution with significant impact, influence, uniqueness, and success

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mCube Awards 2025

Masters of Modern Marketing Awards and Conference

Vivek Bhargava is CEO, DAN Performance Group. A digital entrepreneur and one of the most
respected digital evangelists in the country; Vivek heads all the digital performance agencies of
Dentsu Aegis Network and is responsible for their growth and expansion of the DAN
Performance Group through additional acquisitions in the performance space. A frontrunner in
the digital revolution in India, Vivek believes ‘digital’ is much more than mere marketing
medium – a catalyst and multiplier across every aspect of business. Prior to this, Vivek was the
CEO at iProspect India, a part of the Dentsu Aegis Network.
Vivek began his entrepreneurial journey in 1997 when he founded Communicate 2. The
company joined hands with iProspect from the Dentsu Aegis Network in 2012 and led the new
entity, iProspect Communicate 2, as Founder and Managing Director. The company was
rebranded as iProspect India at the end of 2015 with Vivek as CEO until 2016, when he assumed
the present position.
DAN Performance Group includes iProspect India, SVG Media, Sokrati and DAN Consult.
While iProspect India and Sokrati are leaders in digital performance business, SVG leads when it
comes to digital marketing and DAN Consult is a consulting arm helping companies grow
revenue using digital.
Career highlights:
 Donned the role of an investor in the reality television show The Vault which funds
innovative start-ups by promising entrepreneurs instantly. He has invested in companies
like Foodebaba, Awesummly, Chimera, Eon Energy, Sarva Yoga, Neveshi Box.ai.
Empowerji, Spinart etc
 TEDx speaker – has delivered two talks in the past on “How money can buy happiness”
and “Happiness is a muscle”.
 Regular orator at global events such as ad:tech, SES, SMX, I-com and the Apex Digital
conferences in India. Has also been invited for guest lectures by various institutes of
repute, including IITs and IIMs.
 Co-Chair at SEMPO APAC and on the advisory board of industry bodies like ad:tech,
DMAi and DMTI, he is also a member of Young Presidents Organisation and
Entrepreneurs’ Organisation (EO) Mumbai.
 Has been awarded in individual capacity for invaluable contribution to the digital
marketing fraternity on several occasions, most notably ‘Marketer of the Year’, and
named one of the top 50 digital icons of India.
 Under his able leadership, iProspect India has won over 100 industry awards in India and
globally.
 Owner of team Empowerji Challengers in the Ultimate Tennis Table league, the country's
first-ever professional table tennis league.
 Co-Owner of Mumbai Games team “Flying Falcons” which won the Gold in Season 1
and owner of team Mumbai Super League team King Pong, which also won gold in the
Season 1.

Vivek is an accomplished national level table tennis player and has won multiple laurels in the
sport worldwide, including 2 silver medals in the 39 + nationals in 2018 and multiple Gold
Medal in the Maharashtra State Championships. He is also an avid chess player and an amateur
paragliding pilot. A complete travel buff and lover of new experiences, Vivek has travelled to
more than 55 countries in the world on various projects and tournaments.

mCube Awards 2025

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mCube Awards 2025

Eminence Forum

mCube 2019 presents a great platform for professionals and enterprises to position themselves as thought-leaders in the market by representing at the exclusive Speaker and/or Juror panel of this highly anticipated programme.

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Price Per Entry

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