Marketing professional & Automobile Industry Expert with 11 years of successful track record in Brand Development, Product Marketing & Planning, Marketing Communication, Category Management, Marketing Operations, Strategy and Media Advertising. Outstanding performance in CFT leadership, Brand Communication, ATL/BTL, Product Development, Product Launches, Special Editions, Events & Sponsorship, Media Planning, Digital Content, Agency leadership, Celebrity management, Retail Marketing, Luxury & Sports Marketing, Business Planning & CRM. Currently heading Marketing & PR for Harley-Davidson India. Was associated with Nissan Motor India as Head – Marcom for Datsun brand. Prior was Sr. Group Product Marketing Lead & Country Chief Marketing Manager for Hatch, Sedan, Luxury SUV, Sports, Electric Vehicle & Connected Car(Intelligent Mobility) segments leading the product, pricing, Go To Market and project management strategy for Nissan India. Before Nissan, was Sr. Category Brand Head – Commuter motorcycles for World’s largest two wheeler manufacturer (Hero MotoCorp- formerly known as Hero Honda), taking care of brand development, marketing communication, strategy, digital content nationally for the 10-brands portfolio along with key corporate marketing and global business projects. Started career as Marketing Lead for North with focus on regional media, BTL activations, rural, sales support & CRM. Part of strategic projects as a CFT member/leader like CBU Business model, Intelligent Mobility, Scenario Planning, DMS, Dealer websites, Marketing Planning & Budgeting Software, QBR – Commonwealth Games, IPL, MTV Roadies, HIL, Hero World Challenge, FIFA, ICC, Employer Branding, National Dealer Conclaves, Auto shows, Factory Launches, International Marketing & CSR. An MBA in Marketing & Operations; Also a Mechanical Engineering Degree holder along with Executive programs in Digital Marketing & Leadership. Ad Awards Jury & Globally certified GT-R instructor.
Archana Aggarwal is a passionate marketeer with 20+ years of experience. She is responsible for some critical and strategic areas such as media planning and buying, analytics, digital capability building, performance management of the media agencies, etc. Prior to Airtel, she was Country Media Manager for P&G, India. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India.
Bharath Sastry is the CEO of Vistaprint India, the leading printing destination for small business owners and individuals. Bharath is responsible for handling the overall business with functions of marketing, products, finance, HR, and he also looks after the overall growth and P&L of the business.
A leader by nature, Bharath has had an immensely successful and prolific career spanning over twenty years, majorly in the FMCG and start-up ecosystem. He joined Vistaprint in 2016, and has been a key contributor to the company’s growth. Prior to Vistaprint, Bharath has worked with renowned brands like Cadbury-Mondelez where he managed the launch of Cadbury Dairy Milk in Indonesia and the relaunches of 5 star, Gems and Eclairs in India. As a seasoned business and marketing professional, he has also been a speaker at a number of marketing forums and oversaw the marketing of chocolate and candy brands. Driven by passion and the thirst for knowledge and growth, Bharath doubled the online business in 3 years, establishing Vistaprint as a clear leader in the online space, and drove profits upwards
Bharath has an impressive educational background. He holds a Bachelor’s degree in Engineering from IIT Madras and an MBA from IIM Calcutta. At Vistaprint, he plans to drive the business growth by increasing awareness amongst small business owners and individuals, and sees the brand being the first one people turn to when they think of personalization.
Overachievement and the Co-founder of 1702 Digital – Mihir Joshi have a long-standing relationship. An all-India science topper, Mihir’s journey continued on to graduation in the field of Electronics Engineering and a competitive full-time MBA at Symbiosis Institute of Business Management. (SIBM). During this time, Mihir enrolled himself in arguably one of the toughest exams in the world, CFA. He falls under the prestigious 5 percentile of
candidates who cleared all the 3 stages of CFA in the first attempt. He began his professional journey at TCS and later went on to work with data analytics in finance with Axis Bank followed by work stints at global credit rating agency S&P. From there on, Mihir moved on to ICICI where he managed investment banking and project finance for them. He is also a visiting faculty at BSE Institute Ltd, where he takes lectures on diverse topics such as corporate finance, commodities, investment banking, financial markets, etc for their undergraduate and postgraduate certification programs.
During this time, he mastered the ins and outs of senior management, to deliver meaningful solutions and bring overall growth. He made his niche by focusing on ROI and sales for digital growth when not many companies were concentrating on it. This motivated him to move from a finance background and set his foot into the world of creating digital growth for brands. Especially D2C or E-commerce brands having digital-first products.
He co-founded 1702 along with Aanchal Arora, an ex-capital markets lawyer. Seeing the tremendous untapped opportunity for brands extending their marketing efforts on digital, the duo took the agency way and together established 1702 Digital. Within barely 4 years of starting up, the agency already boasts revenues and a robust client list that other digital marketing firms achieve after half a decade of starting up. 1702 Digital has been awarded
the fastest growing agency by many relevant publications in the media industry. He helped 1702 Digital retain clients by aligning the team to think about the customer’s returns first before anything else. He has mastered the skill of resource allocation and makes sure to build a culture of trust, where there is no micromanagement so that people can explore themselves and provide solutions that are affordable, executable, and
practical. Mihir has always been an intrepid explorer and felt a strong willingness to give back the learnings that helped him reach thus far in his career, to society. He is known as the lead brain behind 1702 Digital, fearlessly leading both the right and left brains part of marketing functions. He’s as good as his creative copies as he is with his attribution analysis in digitalmedia.
HEAD OF CONTENT STRATEGY & BRAND SOLUTIONS | HT DIGITAL STREAMS LTD
With over 20 years of work experience spanning all media formats from print to radio to Television to events to digital, Aman Heads Content and Brand Solutions at HT Digital Streams, responsible for all HT digital assets – Hindustantimes.com, livemint.com and livehindustan.com. A well rounded professional, his experience pans across sectors and projects that include – The Global Business Summit, India Fashion Week, International Concerts, fictional web series and content integration, amongst many others. His recent project is the first ever original financial web series on HT.com – #HTFridayFinance and the same has been a talking point within the BFSI sector. He believes that with story-telling becoming mainstream, the onus is on us to create great experiences that makes for great narratives.